B2B Tech brands that believe in H2H, adopt B2C standards of creativity. by Alistair Ross | Aug 01, 2019The thing about human expectations is that they are never bound by category. Amazon sets the bar for digital customer experience. Netflix sets the bar for entertainment. Apple sets the bar for intuitive technology. Every other business is judged accordingly. Humans don’t make compassionate allowance for sectors or verticals in the endless battle for their time, attention and memory space. read more…
How universities can build effective websites: 10 Things To Consider by LKM | Jul 01, 2019 To the casual observer, many universities can look similar. They’re perceived as institutions and campuses where students seek to obtain a degree differentiated only by name and location. But is that all? read more…
Five simple CX improvements to make today by ES | Jul 01, 2019 How can you make simple changes to your customers’ experience? Do you understand the human behind the purchase? Can you be more useful to your audience? Here are the top five thought starters… read more…
Map it out. The journey to a better user experience. by GC | Jun 10, 2019 Customer journey maps are a powerful way to visualise any customer experience. By tracking touchpoints, you can uncover problems and insights to better align with customer needs. read more…
LESSONS IN CX: A TRIP TO SOUTH EAST ASIA – PART 3 – HONG KONG. WILL WE SEE OUR SUITCASES AGAIN? by ES | Apr 01, 2019 If Singapore is a city seemingly built from the ground up to be as effortless as possible to inhabit and Kuala Lumpur is a city that exudes more of an unkempt charm, Hong Kong would exist on a scale somewhere between the two. read more…
Lessons in CX: A trip to South East Asia - Part 2 – Not taking a stroll around Kuala Lumpur. by ES | Mar 27, 2019 If Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit - then Malaysia offers a very different experience. read more…
Lessons in CX: A trip to South East Asia - Part 1 – Singapore. A friction-free city? by ES | Jan 01, 2019 Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit - as seen through the eyes of a business visitor and tourist. read more…
Setting up a website for China's audience? Here are 2 considerations you may not be aware of. by TKK | Dec 01, 2018 In most countries, we tend to take for granted that setting up a website is a relatively straightforward endeavour. However, if your website is intended for China's audience, there are a few considerations that are unique to China. read more…